How To Launch Your Online Business In 4 Weeks
The idea of starting a new business can be extremely overwhelming for a lot of people. It can seem like there are 100 things to do and not enough time in the day to get it all done. However, as someone who has started and scaled several online businesses in all different fields, for lots of different women, I have 4 tips that can get you started in just 4 weeks.
This is basically an overview of what I do in The Launch Package. In this service, I take my client’s offer and I create marketing material to promote and sell it to her ideal clients. This is my exact process that has sold out launches for fitness instructors, retail clients, coaches, authors, etc. So here you go, how to launch your online business in 4 weeks.
Build a Sales Page
All you need is a single landing page to attract your ideal clients. On this page you need to clearly and thoroughly present your offer, showcase the transformation, and let your clients know what’s in it for them. This is not the time to be timid, you need to shout about your offer with as much confidence as you can muster, because if you don’t believe in it, neither will your clients.
Tips for a 🔥 sales page:
Use aspirational photos
Use sign-up buttons wherever you can
Use bullet points, bolded font, and small paragraphs
Speak in the language of your client
Hit on your client's pain points and remedy them
Places to build a sales page:
Create a Freebie/ List Builder with a Nurture Sequence
Lure your clients in with a free offer. Build a guide, workbook, training, etc., and then give it for free in exchange for your client’s email address. Think of it as dipping your toe in the water. Give them a reason to take a chance on you that doesn’t cost them anything. This is an exchange of trust and they’re allowing you to prove yourself to them. You can’t go wrong by giving away free value.
Once you create your freebie, then you need to attach an automatic email nurture sequence. Which is pretty much you nurturing the relationship to get them integrated into your brand. Once they sign up for the freebie, that will trigger the sequence to send the client emails over the next 4-5 days.
These are what your emails should look like:
Email #1: Here’s your freebie!
Give them the link to your download and say “hi”.
Ex: Here’s your habit-building guide! Hope you like it!
Email #2: Value-based email
Give them more in-depth free content around the topic of your freebie.
Ex: Hope you’re loving your habit-building guide, here are a few more ways I make sure to stay on track with my goals.
Email #3: More resources
Give them more resources for their success that relate to your freebie.
Ex: How are your habits coming along? Here are some of my favorite habit-building books that might give you some extra support!
Email #4: Introduce yourself
Let them know a little about you!
Ex: Obviously I love habits (can you tell?), but let me tell you why that is… (insert story)
Email #5: Sell
Sell your offer!
Ex: OK lady, you are well on your way to having some pretty awesome habits. Are you ready to take it to the next level? Join my healthy habits mastermind!
Write 4 Core Blog Posts
I’ve said it once and I’ll say it again, even if you’re not a blogger you need to have 4 core blog posts that live on your website.
You can use them to drive traffic to your website through Pinterest, SEO, Instagram, Facebook, and Linkedin.
You can answer frequently asked questions with a link while building trust with the potential client.
You can explain what you do in detail that’s separate from your sales page.
The biggest one is the traffic driver. PLUS you can recreate Pinterest pins and Instagram posts for years showcasing the same blog and letting it work for you forever.
Here are the 4 topics you need to cover on your blog:
Solve a common problem in your industry, showcasing your service at the end.
Many coaches struggle with “x”, here’s how I can help
3 ways to stop doing “x” and start ____ (earning more money, getting more followers, gaining more clients, etc)
Why you’re not _____ (booking clients, making sales, etc.)
Provide value and use your service as a way to further their success.
My top 5 favorite books for healthy habits -- share your habit-building guide
3 things I use every day in my business -- share affiliate links
3 online courses that actually work -- share your course
Feature a client.
TIP: even if it’s a fake client! Get really clear on who your ideal client is, and create a story of how you helped them. I don’t promote embellishing results or tricking people, but simply give a visual of if someone were to book you. What the experience would look like and showcase the services you offer.
Your unique strategy.
This is how I ____
My step-by-step strategy on how to ____
Here’s what I did, these were the results
With these 4 blog posts, you’re building trust, providing value, positioning yourself as an expert, and building credibility. Write them once and use them over and over again.
Drop a new blog post every week for 4 weeks.
Post on Social Media
Now that you have the backing of a sales page, a free offer, and supporting content, NOW it’s time to shout about your new business on social media!
Let people know what you’re doing, what your offer is, and the kind of problems you solve. Make reels, post on your story, make carousels. Even if you don’t get a ton of engagement at first, you still want content for people to find when they do land on your page.
Social media is the best free way to find your ideal clients, so get to posting!
Here are some social ideas:
Run a Q&A on your Insta stories -- ask and answer your own questions if you have to
Make a carousel post about a topic you’re passionate about
Make a reel that hits on your client’s pain point
Make a post introducing yourself
Social media tips for new business owners:
Update your bio to showcase what you do
Add your title to your name -- ie. Anna Clarice Online Biz Coach
Have a post with your face in it above the fold at all times (at least every 4th post should have your face in it)
With these 4 steps, you’ll be taking paying clients in no time!
Now, if all of this sounds great, but you really don’t want to do it yourself, then check out The Launch Package, where I do all of these steps for you. Sometimes you can get a little too close to your own product and business, so it helps to get an objective, expert perspective.
If you try out these steps and they work for you, please share your progress on Insta tagging @annaclarice.bizcoach I’d love to support you!