For the Boss Ladies looking to spruce up their platform for the new year. Between social media, answering emails and DMs, and trying to keep up with the latest trends, sometimes our website can go to the wayside. I know for me, there are times when I don’t look at my own website for months! However, our website is still our online business storefront and we want to make sure it’s an accurate reflection of who we are and what we do.
Last year I went through and made some major changes because I was transitioning into a new phase of my professional and personal life. Before these changes, my website got maybe 30 viewers a month with some months of only having 1-2. After my website traffic boosted 300% and everyone that landed on it told me how much they loved the vibe. I booked over $50,000 worth of clients last year through my website. I feel so much more confident sharing my link and knowing that there is one place that’s going to showcase me and my services in the best possible light.
That’s why today I am sharing with you 3 things that up-leveled my website that you can implement right now to increase your traffic.
4 core blog posts.
I’ve said it once and I’ll say it again, even if you’re not a blogger you need to have 4 core blog posts that live on your website. Here’s why:
You can use them to drive traffic to your website through Pinterest, SEO, Instagram, Facebook, and Linkedin.
You can answer frequently asked questions with a link while building trust with the potential client.
You can explain what you do in detail that’s separate from your sales page.
The biggest one is the traffic driver. PLUS you can recreate Pinterest pins and Instagram posts for years showcasing the same blog and letting it work for you forever.
Here are the 4 topics you need to cover on your blog:
Solve a common problem in your industry, showcasing your service at the end.
Many coaches struggle with “x”, here’s how I can help
3 ways to stop doing “x” and start ____ (earning more money, getting more followers, gaining more clients, etc)
Why you’re not _____ (booking clients, making sales, etc.)
Provide value and use your service as a way to further their success.
My top 5 favorite books for healthy habits -- share your habit-building guide
3 things I use every day in my business -- share affiliate links
3 online courses that actually work -- share your course
Feature a client.
TIP: even if it’s a fake client! Get really clear on who your ideal client is, and create a story of how you helped them. I don’t promote embellishing results or tricking people, but simply give a visual of if someone were to book you. What the experience would look like and showcase the services you offer.
Your unique strategy.
This is how I ____
My step-by-step strategy on how to ____
Here’s what I did, these were the results
With these 4 blog posts, you’re building trust, providing value, positioning yourself as an expert, and building credibility. Write them once and use them over and over again.
A “catchphrase”
You need to be able to tell people what you do and how you help them within a sentence. When people ask, you need a quick, thought-out answer that they can remember and regurgitate to other people they know. We call this an elevator pitch. It took me a while to nail this, but once I did, I decided to make it sexy for the branding on my website.
For example, my elevator pitch:
I help women start and scale their online businesses through website design, launch strategy, and business coaching.
How I made it sexy:
I'm an online business coach who helps professional women become the WHOLE damn package and shine fucking bright in the online space.
Coining the phrases: “The whole damn package”, and “shine fucking bright” elevated my website a fuck ton. It encompassed my style, my voice, and the results of my work in a matter of a few words. People remember that, and if it resonates with them, they feel like they already know me.
Branding my services
When I first got started I was just a copywriter. I would do anything and everything people wanted, I gave an itemized breakdown of my services and let people pick and choose what they wanted. I was budget-driven and eager to please.
This grew to be extremely frustrating as a professional because my work can’t just be done halfway. For me, it would be like being hired to make a wedding cake and only doing the baking part. Leaving the icing, transportation, and presentation to someone else. Extremely stressful and unsatisfying. Then I would be blamed if the results didn’t go as expected or I would end up just doing the work I wasn't paid for.
To remedy this, I decided to create packages around my services. That way I felt like I could do my job to the fullest extent, provide an amazing experience, have more control over the way I conducted business, AND it was so much easier to market myself. It also made it easy for my clients because they can just look at the package and see if I can provide what they need. They can just be like,
“I need that”
“I need that”
“I need that”
“OK, great, buy”
On this point, it was the biggest game-changer for me to get extremely clear, with myself and with my clients. This is who I am and what I offer.
If you’re a woman with an online business and you’re looking for a website facelift, try out one or all of these tips and let me know how they work for you!
For more in-depth business coaching, check out my Shine Fucking Bright 6-week program! This is an extremely personalized, in-depth experience that is designed to get you in front of your ideal clients, increase your income, and shine fucking bright in the online space!
