If you're here I'm guessing you're in the market for a copywriter, but might not be entirely sure what a copywriter even does. To get that out of the way... "Copywriting is the act or occupation of writing text for the purpose of advertising or other forms of marketing. The product, called copy or sales copy, is written content that aims to increase brand awareness and ultimately persuade a person or group to take a particular action." Which basically means that it's my job to take your brand, product, or services and create written work that reaches and appeals to your ideal audience, and converts them into paying customers. I use words to make you money, and if you stick around, I'm going to show you just how I can help you develop the business and brand of your dreams. Oh, and you get to work a LOT less.
A consistent flow of content is extremely important for your brand development and sales. It's not enough to just create the offer you have to explain to your audience why they need it, and why they want to buy it from you. It's also important to mix sales content in with your regular programming to give your potential clients the opportunity to opt in.
How will they know what you offer if you never tell them about it?
As a creative it can be really hard to sell your own work. It's like a clothing designer trying to design and make thier own clothes and then sell them in a boutique. It's too much, and they'll end up spending all their time in the shop and not designing their next great piece. Which why why those designers have sales people, or even outsource to other boutiques to sell for them. This is essentially what I do for you. You focus on being the brains behind the operation and let me create the content that sells it for you.
As an online branding expert and trained direct response copywriter, there's nobody better to have in your corner.
Why You Need A Copywriter
Time Is Money
Effective copy for your business requires precision, strategy, and should take hours. As the owner of your business you likely don't have the time to pour all of your attention into every bit of copy being produced for your brand. While totally understandable, this could be costing you your ideal clients and lost money.
You're Too Close To The Brand
As a creator it can be extremely difficult to develop a piece of work: course, mastermind, book, product, or service and then know how to effectively market it. You're too emotionally invested and too close to the project. A copywriter's job is to come in, evaluate your amazing work, and shout about it to the masses in a way that aligns with your brand!
Search Engine Optimization
How do you get your brand to be on that coveted first page of the search results? SEO baby! Something you can't achieve in a video, or audio alone. You HAVE to have coinciding copy for the system to scan the entire internet, find your work, and place it in front of the exact people searching for it!
You're Lacking Presence Online
I know, bragging about yourself can be cringe-y. but how are your ideal clients going to buy from you if you can't express how absolutely amazing you are on the interwebs? My job is to identity your best attributes and amplify that to your clients in a way that feels authentic and genuine to your brand.
It's Not Your Genius Zone
Let me guess, you're one of those insanely talented people who's genius zone lies in video or podcast creation? That's amazing, but even if writing isn't your thing, you still desperately need it if you want your videos to be seen and podcasts to be heard. Show notes, blog posts, and website copy is imperative for a long lasting brand.
Work Smarter, Not Harder
You started your brand so that you could do what you loved, be your own boss, & make money. You did not start a brand just to be bogged down with busy work. Delegate the to-do list and make more time to do what you're passionate about! Your clients, business, and bottom line will thank you.
Anna Clarice Services
Are you ready to take your brand and business to the next level? Let me know what I can do for you!
You got the client to the website, congratulations! Now it's time to convert them into paying customers! With my website copy
I will effectively represent your brand, message, personality, and product/services in a way that will leave the client feeling like they already know, like, & trust you. Single page services available.
You built it, now it's time for the clients and the money to come! Let me build you a sales page that will attract and convert customers that are eager and excited to buy from you! I not only write super sexy, high converting copy, but I can design a beautifully branded landing page for you too! You already did the hard work, leave it to me to make sure you get to reap your earnings in style.
Have a big, giant, ground-breaking idea, but just need a little help executing it? I'm your girl! Whether it's course creation, putting together a freebie, making an infographic, or ghost-writing a book -- I got you. Give me the information you want expressed and. I will develop copy that is precise, entertaining, and represents you and your brand.
For those launching a major project/service
This is an extensive, all-inclusive package for the Boss Babes who are ready to launch!
"Search engine optimization is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. SEO targets unpaid traffic rather than direct traffic or paid traffic."
Why you need SEO for your business:
Organic search is the primary source of website traffic
Good SEO builds trust and credibility
Increases engagement, traffic, and sales
It's a long term strategy for growth
Get on page ONE!
We like a girl with a little experience...
I have been copywriting for quite some time. Originally I started out in wedding magazine publication with dreams of becoming the Miranda Priestly of bridal (LOL). In that time I was published in print several times for multiple publications for both long form and short form articles, and my work was featured on the weekly blogs. I also got to take part in two publishing seasons where I helped format and edit the annual "book" that was released. Simultaneously, I worked in the Cronkite News Room on the digital desk where I edited, formatted, and SEO optimized hundreds of articles for the publication. This is where I truly learned the power of how written work is uploaded to the internet, and how imperative it is to be strategic and intentional with the formatting and wording of your message.
Post-grad I then went on to become the marketing coordinator for a couture bridal shop where I managed any and all digital content for the brand -- increasing overall traffic and sales (both digital and in-store). I wrote and published my first book, Future Boss Lady, and I create and manage all content for Future Boss Lady Co. Additionally, I am the residential copywriter for digital health brand, The Flo Academy, write consistent blog posts for Athena Club, and I freelance for several prominent online brands. You get the point... I like to write!
Incase you were curious...
I went to the Walter Cronkite School of Journalism and Mass Communications, and got my Bachelor's Degree in mass communications, marketing, and sales. My education focused heavily on SEO, copywriting, layout design, and editing. In addition to e-commerce marketing, digital branding, effective sales copy, and organic online growth. What sets me apart from many other copywriters is that I am professionally trained to communicate to the masses, channel the brand that you've created, and utilize that to convert raving fans to paying clients. Since then I have extended my education to several courses, books, podcasts, and have studied the progressions in the industry to make my work as relevant and effective as possible.
Signs you need A Copywriter
You need a specific project done ASAP
You have too much work on your plate
You aren't getting sales
You aren't getting enough engagement
You don't want to spend a ton of money on paid ads
You don't have the time to keep up with your blog
You have so much content that no one is seeing
You need a website revamp
You have a major launch coming up
You have information that needs to sound sexy and exciting
Brands that love me (and my work)
Here are just a few brands that I've produced advanced-level work for and who have benefited greatly from my attribution and copywriting skills. I would LOVE to add you to this list!
The Flo Academy
I am currently the residential copywriter for online health brand, The Flo Academy, run by Berrion Berry. This is an information-driven brand about menstrual health with online courses, services, and podcast episodes. My job is to convert her knowledge into effective, entertaining blog posts, create sales pages for her offers and courses, and essentially anything that needs to get done in the terms of copywriting. Berri has appeared on the "She" podcast by Jordan Lee Dooley, the Create and Cultivate Instagram Page, and much more to come!
"YOU'RE A FREAKIN WIZARD, CAN YOU DO THIS FOR ALL THE SALES PAGES?GEEZZZZ LOL!"
- Berrion Berry | The Flo Academy | @thefloacademy
Future Boss Lady Co.
I am the founder and author of Future Boss Lady Co. a brand centered around female empowerment and creating tools and recourses for women to become their most successful selves, and cultivate their dream lives. Within the company I wrote and published Future Boss Lady, a 200+ page guide on everything from how to build a personal brand, to job interviews, to pairing wine with pizza. In addition I write the social media posts, blog posts, and create all of the resources for the brand. Future Boss Lady Co. has a five-star rating on Amazon, and has been featured on the Women on Topp online magazine.
"Beautifully written book. Truly inspiring for young women! The book was larger in size than I was expecting, which I LOVED for the checklists inside! Quick delivery, great quality. 100% great experience" - Kaela Cummins | FBL Customer
Arizona Weddings Magazine
I wrote and published work for Arizona Weddings Magazine both online and in print for two years. I did everything from couple proposal stories, to venue and vendor descriptions, ad writing, to wedding planning advice. I did informative pieces about wedding gowns and the ordering process, created infographics explaining budgeting and how much it costs to have an open bar. I even traveled to different areas of the state in order to write accurate descriptions of the venues in the area. Here I learned how to make even the most mundane information sound glamorous.
"There was no project Anna couldn't take on. In the time spent with us she produced nearly 50 different online and print articles that generated great feedback and readership for the magazine." - Former Editor in Chief
a sneak peak into my world
My coaching client has me do a package of content every week.
I have a client who's a high-ticket business coach. Each week she does a LIVE segment on a certain topic and reveals her current offer. My job is to schedule the live, write a weeks worth of marketing emails nurturing her email list to opt in, create 5 correlating social media posts, and write up a blog post for the website. I automate everything for her so all she has to do is sign off on the work and focus on what she does best... coaching!
My client prefers podcasting and making videos, I do the writing.
I have a client who has a hugely successful Podcast and Instagram account. She's a dynamic force who prefers speaking over writing and frankly just doesn't have the time. It's my job to convert her Podcasts and Instagram videos into SEO friendly blog posts every week. I also write the sales pages for her courses and workshops, and do the email marketing nurture sequences.. She gets to stay in her zone of genuis and I get to stay in mine.
My client needed to promote her virtual event!
My client had a virtual event scheduled and needed to spend her time preparing for that. She hired me to design the landing page, write the announcement email, design the graphics, write the Facebook group opt-in, and create a week's worth of promotional social media posts. This was a one-time service, but she has hired me again and again for different aspects of her business. She was able to focus on her presentation and I did the rest!